Revealing a Future Vision One Tile at a Time
Event: Destination Grand Ball | October 9, 2026 | Michigan Central Station, Detroit, MI
Hiring agency: Rock Events | Organization: Henry Ford Health
DEC services: Custom reverse mosaic activation, brand ambassador, and display uplighting
Before guests entered Michigan Central Station for Henry Ford Health’s Destination Grand Ball, they helped reveal a vision of the future. Removing tiles from a blueprint-covered wall gradually uncovered a rendering of the future hospital campus.
The creative idea came from Rock Events’ Jenna Milewski. Knowing DEC offered mosaics, she reached out with a challenge: could we create a reverse mosaic for the gala supporting Henry Ford Health’s hospital campus expansion?
An interaction with a purpose
Each tile served two purposes. After removing a piece from the wall, guests placed it into an acrylic voting box labeled “A Place to Discover” or “A Place to Heal.” The activity connected the campus reveal with Henry Ford Health’s work in discovery and healing.
Guest facilitation helped explain the experience and guide the voting step as people arrived for the evening. The simple sequence gave guests a hands-on role in uncovering the project the gala supported.
Building for the full evening
Sarah Rappaport welcomed the challenge and explored whether the concept was feasible. Once she confirmed it was, she led the work to bring Jenna’s vision to life, considering tile alignment, clean removal, and handling for voting.
The team assembled the boards at the DEC office and packaged them for transport. Planning also accounted for the installation’s two settings: the outdoor arrival experience and its later display inside Michigan Central.
Once guests had revealed the full rendering, DEC moved it indoors and added uplighting. The completed image remained on display during the gala, allowing guests to stop and see the entire campus vision after taking part in its reveal.
Feedback from Rock Events
Rock Events Event Coordinator Jenna Milewski reported that guests loved the mosaic and highlighted the value of displaying the full image after the tiles were removed. She also shared her positive experience working with Sarah with her production team and expressed interest in future partnership opportunities.
For planners, the project demonstrates how a custom activation can serve an event beyond its initial interaction: first involving guests in the story, then becoming a finished display that carries the vision into the rest of the evening.
Planning a gala or project reveal? Talk with Detroit Event Company about a custom mosaic experience built around your event’s purpose.
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